Borja Obeso, Apex, NC
Book a call →
Strategist & practitioner

AI-powered
growth & ops systems
for companies that
move fast.

I build practical AI systems for lead generation, content, outreach, retention, paid media, and internal operations. Founder, operator, two exits, ten years of compounding GTM scar tissue.

Engagements start at
$5,000
7–14 day sprint · One bottleneck · Working system handed off
Book a Strategy Call ↗
A 30-minute conversation to see if a sprint makes sense for your business.
Available · 1 sprint slot in May Remote · EST timezone EN / ES
Borja Obeso
Borja Obeso Frame 01 / NC
Python/ OpenAI & Claude APIs/ Vector search/ Pinecone/ RAG/ Agent design/ SEO & content engines/ Paid media/ Lifecycle & retention/ Influencer ops/ 2,000+ partnerships/ $2M budget/
§ 01 / What I build

Systems that create revenue
or save time. Nothing else.

No 30-service freelancer buffet. Each engagement targets one bottleneck and ships one working system, with code, docs, and a team that can run it.

01
Lead sourcing & outbound
Multi-step agents that discover, qualify, enrich, and draft outreach for ICP-fit prospects at volume.
Python · LLM · Vector · CRM
02
Paid ad creative engines
AI-assisted creative pipelines that turn one winning hook into 50 testable variants across Meta, Google, YouTube.
LLM · Image gen · Brief ops
03
Influencer sourcing
Channel discovery, ROI projection, qualification, and negotiation drafting, built around a 2,000+ partnership engine.
YouTube API · Vector · Agents
04
SEO & content production
End-to-end keyword → article → internal linking → publishing flows. Production-grade. Powering Distribb.io.
RAG · CMS · Distribution
05
Retention & churn workflows
Cohort signal → trigger → message → win-back. Subscription-tested across 9 years of DTC and SaaS.
Lifecycle · Triggers · Offers
06
Internal AI assistants
Department-specific assistants that absorb repetitive ops work and lift output quality without heavy lift on the team.
Workflows · Prompts · Tools
07
Marketing ops automation
Enrichment, routing, follow-up, attribution glue. Connect the tools you already pay for.
Webhooks · APIs · Data
08
PR & earned media
Journalist-request monitoring, research drafting, and citation-grade asset production. Earned media without retainers.
Monitoring · Drafts · Assets
09 →
And much more.
If your bottleneck looks weird, custom, or "is this even possible?" That's usually exactly what I build. Bring the problem, we'll scope it.
Book a call →
§ 02 / Why me

Built and exited two companies.
Then went deep on AI.

Founder-level urgency, operator-level execution. The numbers below aren't hypothetical · they came from the trenches of running and growing real businesses.

2×
Companies founded and exited (CreativiU, 2024 · Ecobonza, 2023)
2,000+
YouTube creator partnerships sourced & negotiated in 2 years
$2M
Annual partnership budget influenced as Int'l Marketing Director
10k+
Channels evaluated for ROI fit through the AI sourcing agent

Track record
2011 → today

  • 2025 / present
    Founder, Distribb.io
    Bootstrapped AI SEO software, paying users, built solo.
    Live
  • 2023 / 2026
    Int'l Director, Marketing Strategy at TN Marketing (Craftsy)
    Built the Influencer Sourcing & Deal Agent. 2,000+ partnerships. $2M budget influenced.
    Past
  • 2021 / 2023
    Business Development Consultant at TN Marketing
    M&A sourcing, Craftsy en Español GTM, licensing & institutional pipeline.
    Growth
  • 2021 / 2023
    Founder, Ecobonza
    DTC eco-products. Built acquisition stack, reached profitability, sold to strategic acquirer.
    Exit
  • 2015 / 2024
    Founder & CEO, CreativiU
    Subscription e-learning. 9-year run. Acquired in 2024. Team of 10, full-stack GTM.
    Exit
§ 03 / How it works

One bottleneck. Seven to fourteen days.
Working system. Done.

i.

Diagnose

30-min call. We pick one high-value bottleneck, not five. The one that, if solved, moves the number.

Day 0 · 30 min
ii.

Build

I write the workflow, automation, scripts, prompts, and operating system around it. You watch it come together in real time.

Days 1–10 · async + sync
iii.

Deploy

You receive a working system, documentation, recorded handoff, and a team that knows how to run it.

Day 10–14 · final handoff
§ 04 / Case studies

Examples.

Production-grade Claude Code skills and AI agents I've shipped. Each one solves a specific GTM or ops bottleneck. Clone, run, ship.

qwoted-seo-backlinks-skill Public

Claude Code skill: find PR/backlink opportunities on Qwoted, build a sourced statistics page as a linkable asset, and pitch journalists. All from your AI agent.

Replaces a $3K/mo PR retainer · earned-media on autopilot
Python ★ 15 ⑂ 4 View →
distribb-skill Public

Distribb CLI + OpenClaw skill for AI-powered SEO. Write content with your own AI, publish through Distribb's backlink network.

Replaces a $5K/mo SEO agency · content + distribution in one
Python ★ 9 ⑂ 3 View →
seo-keyword-research Public

SEO Keyword Research AI Agent using Claude Code, OpenClaw, Hermes, Distribb or your preferred agentic system. Three methods at different cost tiers.

Saves 20+ hrs/mo · Ahrefs/Semrush-level research at API cost
Python ★ 5 ⑂ 1 View →
linkedin-outreach-skill Public

Claude Code skill for high-intent LinkedIn lead scouting and outreach automation.

Replaces an $8K/mo SDR · qualified leads while you sleep
Python ★ 1 View →
See all repositories on GitHub ↗
§ 05 / In public

Building loud.
Sharing the receipts.

A taste of how I think about AI, growth, and the gap between strategy and execution.

X · @borjafat Open ↗
Instagram · @borja.obeso Open ↗
§ 06 / Who it's for

Hard filter. By design.

+Best for

  • SaaS & subscription businesses
  • Agencies productizing workflows
  • E-commerce brands at $1M+
  • Content businesses with throughput problems
  • Service businesses drowning in ops
  • Founder-led teams with budget & speed

−Bad fit

  • People without budget
  • People looking for theory
  • People who want "AI strategy" but no implementation
  • Idea guys
  • Pick-your-brain merchants
  • Custom work disguised as quick projects
§ 07 / Let's build

Want a working AI growth system built for your business?

One sprint. One bottleneck. Working system in your hands within two weeks.

Book a Strategy Call ↗
Sprints start at $5,000. Two-week turnaround.